Technology and AI Consulting

Practical AI and technology, delivered to production.

MindLoop advises enterprises and growing businesses on applying AI, integrating their platforms and automating the work that slows them down. Our approach comes from three decades of building mission-critical products for global exchanges, banks and technology companies.

Who we serve

Built for the enterprise. Sized for the growing business.

Large organizations and owner-led businesses face the same questions about AI and technology. The scale differs, so the engagement does too.

Enterprise

Fortune 500 and mid-market organizations

We work alongside product, operations and technology leaders to move AI and integration initiatives from pilot to production, with the governance large organizations require.

  • AI use-case assessment and roadmap
  • Agentic automation of high-volume workflows
  • Platform integration across existing systems
  • Interim product and program leadership
  • Brand visibility in AI assistants and search

Growing businesses

Owner-led and specialty firms

We act as the technology department these businesses don't have, from initial setup through hand-off, so owners and staff spend their time on the business.

  • Computer, network and software setup
  • Website design, SEO and social media
  • AI assistants for customers and staff
  • Templates, forms and connected tools
  • Custom applications

Practices

Four practices, one accountable team.

Most engagements draw on more than one practice. An AI assistant only performs as well as the systems and content behind it, so we plan them together.

  • AI Strategy and Automation

    We identify where AI will return real time and money, then build it: assistants that answer customers and staff, agents that carry out routine multi-step work, and AI-assisted production of copy, imagery, marketing collateral and training video.

    Chatbots and assistantsPrompt engineeringAgentic automationAI content production
  • Platforms and Operations

    We design workflows and connect the platforms an organization already licenses, so data moves once and people stop re-keying it. That includes infrastructure setup, document and data templates, and custom applications where off-the-shelf software falls short.

    Systems and network setupIntegrationProcess designExcel, Word, PDF and web templatesCustom apps
  • Digital Presence and AI Visibility

    Customers now ask ChatGPT, Gemini and Perplexity before they search Google. We build websites and content that rank in traditional search and are cited by AI assistants, and we run the social media programs that support both.

    Web design and developmentSEOGenerative engine optimizationSocial media
  • Product and Program Leadership

    For organizations launching or rebuilding a software product, we provide experienced product and program management: strategy, requirements, roadmap and delivery, coordinated across sales, compliance, legal and engineering.

    Product strategyRoadmap and deliveryAgile / ScrumUI and UX design

Experience

Industries we know from the inside.

Our work spans regulated global markets and small specialty businesses.

Capital markets

Exchanges, market data, trading and order management

Banking and FX

Electronic trading, FX matching and price distribution

Wealth management

Platforms for banks, brokerages and advisor firms

Automotive

Dealer software and consumer marketplaces

Consumer products

National brands and e-commerce

Jewelry and luxury

Retailers and appraisal services

Hospitality

Boutique lodging and direct booking

Food, art and services

Specialty producers, artists and trades

Client engagements are confidential. References are available to qualified prospects on request.

Approach

A defined engagement, start to finish.

Every engagement follows the same sequence and closes with a review, so improvements continue after hand-off.

  1. 01

    Assess

    We document current systems, workflows and costs, and confirm where the opportunity is.

  2. 02

    Design

    A written recommendation covering scope, tools, cost, timeline and impact on staff.

  3. 03

    Deliver

    We build, test against real work and put the solution into production.

  4. 04

    Transfer and review

    Documentation and training for your team, followed by a scheduled review.

Leadership

Rick Gerbasi, Founder and Principal

Rick has more than 30 years of experience in software development and product management. He has led real-time market data and trading products at ICE and the New York Stock Exchange, worked on the electronic trading desk at Bank of America Merrill Lynch, led three FX businesses at LSEG, and held product responsibility for Dealertrack, VinSolutions, Cars.com and Kelley Blue Book at Cox Automotive.

Across those roles he worked with sales, support, marketing, legal, compliance and engineering to deliver products used daily by traders, institutions and consumers. He founded MindLoop in 2024 to bring that discipline to organizations of every size.

Founded
2024, New York
Prior organizations
ICE / NYSE, Bank of America Merrill Lynch, LSEG, Cox Automotive
Education
B.E. Electrical Engineering; B.E. Applied Mathematics and Statistics, Stony Brook University
Certifications
Certified ScrumMaster (CSM); Certified Scrum Product Owner (CSPO)

Contact

Discuss your initiative with us.

Tell us about your organization and the problem you want to solve. We'll respond to arrange an initial consultation.

Office
Port Washington, New York
Coverage
New York metro area and nationwide, on site or remote